Search Engine Marketing (or SEM) is one way of doing online marketing, along with other forms like display advertising, social media, affiliate marketing. This should be clear already. The thing is though that there are at least two understandings of SEM out there. For instance, Google considers Search Engine Marketing as paid listings in search [...]
Tag Archives: kotler
The new marketing
A few weeks ago, I was invited to speak at an event organized by AIESEC Cluj-Napoca. I prepared, with Marius Lobonțiu’s help, a material about the differences between the old [tradional] marketing and the marketing that we can see developing today, strongly influenced by this new [so old yet] phenomenon which is the web 2.0. [...]
