Search Engine Marketing (or SEM) is one way of doing online marketing, along with other forms like display advertising, social media, affiliate marketing. This should be clear already. The thing is though that there are at least two understandings of SEM out there. For instance, Google considers Search Engine Marketing as paid listings in search [...]
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Being on the first page in Google – why it is essential
It is almost a mythical presence already: Being on the first page of Google (similarly for other search engines, though) is the everlasting dream of many website owners. We’ve heard it in every corner, it is deeply buried in our brains, it has an inevitable stamp of FREE marked on its understanding, obsessed friends whisper [...]
Hubspot, inbound marketing, and our future
It is about perspective and strategy It’s been a long time, I know. But it’s been a full time, both in traveling and meeting new and interesting people, and in setting up clearly new directions. So, I hope I’ll be easily forgiven. Especially because today I make it up for you. Today here it’s also [...]
