Search Engine Marketing (or SEM) is one way of doing online marketing, along with other forms like display advertising, social media, affiliate marketing. This should be clear already. The thing is though that there are at least two understandings of SEM out there. For instance, Google considers Search Engine Marketing as paid listings in search [...]
Archive by Author
Being on the first page in Google – why it is essential
It is almost a mythical presence already: Being on the first page of Google (similarly for other search engines, though) is the everlasting dream of many website owners. We’ve heard it in every corner, it is deeply buried in our brains, it has an inevitable stamp of FREE marked on its understanding, obsessed friends whisper [...]
Notes&ties concept – or what Internet can do for our culture
OUTLINE: This is a very short text about classical music concert that brings about a new way of enjoying culture: live digital integration into our lives. I am talking about Notes&Ties, an exclusive event, with a non exclusive audience, thanks to a smart marketing approach (about which I am going to write another time). It [...]
Ce am invatat in 2011 in business
Am participat anul ăsta la multe evenimente de diverse feluri: conferințe, workshopuri, traininguri, întâlniri de networking, pitch-uri, sindrofii conferențiante etc. Am văzut câteva zeci de oameni livrând discurs public, oameni și mai mici și mai foarte mari, în scală publică. Cu ce am rămas? – Cu două prezențe și cu câteva idei profunde. Cele două [...]
